"A problem is the foundation of a creative idea"
A creative genius is the individual that finds the most unique solution to a problem. But is a creative genius born, or are they made. In his book Borrowing Brilliance, Mr David K Murray, makes an intersting observation that perhaphs all of human kind are creative geniuses. I believe this is entirely possible.
Strokes of creative genius are arrive at by solving problems from unconventional sources. In most cases ideas are never new and unique on their own, they are conceptualised from bringing different spheres of understanding together. This is observing a problem in one area, and spotting a possible solution from different applications. I referred to this in the first post as cross polination between different industries.
The broader one looks for ideas, away from the original problem, the more likely one is to find a unique creative solution.
The heart of innovation is in mastering the search of creative ideas to problems.
Tuesday, February 9, 2010
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